sdtech and INTAGE TECHNOSPHERE Inc. / INTAGE Inc. conducted a joint R&D on possible uses of VR in market research.
In our recent project, we recreated an automotive HMI (Human Machine Interface) in VR for an efficient evaluation/verification of user behavior.
Through the continued joint R&D with INTAGE, we are excited to apply this know-how further to advance research on new research methods in marketing.
Verification of Differences in Consumer Behavior Between Virtual and Real Environments (Japanese version only)